Dana VanDen Heuvel - PR and the Web%3A The Case for a Robust Online Newsroom - www.danavan.net%2Farticles%2Fprandtheweb.php

Dana VanDen Heuvel - PR and the Web%3A The Case for a Robust Online Newsroom - www.danavan.net%2Farticles%2Fprandtheweb.php: "6. Include as much corporate information as you are willing to share. Stock price%2C financials%2C mission%2C officer bios and resumes%2C environmental and community commitment%2C etc. Anything that paints the right picture about your organization and tells your story to the public. General Electric does a fantastic job with providing a corporate fact sheet as well as detailed officer bios. "

Press release section on website fundamentals